How To Mail Merge
Use Mail Merge in Microsoft Word 2003 and Word 2007 to produce bulk personalized letters and emails from just ONE document.
Mail merge virtually eliminates the need to pay monthly subscriptions to email marketing companies or agencies.
Most people don’t realize that the software to send personalized bulk emails is ALREADY on their own computer.If you’re in a small business then you should really spend a little time familiarizing yourself with the process.
Mail merge using word and outlook is relatively simple.The benefits of being able to use mail merge are huge.Previously when you wanted to send out letters or emails to a list you had to compose each one separately.This process could literally take hours!With mail merge the whole process can be completed all from just ONE document.
There is NO limit of the amount of letters or emails you can print or send in mail merge, just click print or send ONCE and the job is done.
From a marketing perspective personalized letters and emails are MUCH more well received. People are more likely to read something that is directed at them personally rather than something that looks mass produced.
Small business owners will appreciate the substantial return on investment that personalized correspondence can achieve.Don’t just use the merge fields after Dear, and for your senders address. Advanced users should take full advantage of the functionality of the program.
Insert the recipient’s name throughout the whole document, but don’t over-do it!Insert kids names, hobbies, preferences and any other details that you have on your database to really make your content as personal as you can.
If your content is highly personalized your message will be more effective. The person will remember it and probably appreciate that you took the time to write to them personally.
Letter Writing Tips: Always use a headline. Include one of your merge fields in the headline to GRAB their attention. Including their name or the name of their business in the headline is a good tactic here.
Include a picture of yourself and ALWAYS include a p.s at the bottom. Photos and p.s’s get an awful lot of attention. Sometimes people will read the headline and the p.s. before they read the content of your letter.
Email Writing Tips:Use tables when designing your email letter template. Tables can be centred to the page and they look more professional.
You can add borders, cell shading and other styling to your table, plus it is easy to layout your content in an organised manner.
About The Author: This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ. He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at: