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Healthy Dog Food Recipes

Introduction

When I decided I needed a website for my business I had no idea of the planning involved. Like most people, I thought web design meant deciding on the graphics and the look of the pages and then by some magic it would all happen.
I have a friend who is in the business of web design and Search Engine Optimisation (SEO) so I approached him for a quote. As a complete novice who is computer literate up to a point, I was amazed at the depth of initial questioning required to find out exactly what I wanted to achieve.

I had no idea about the various aspects and the structure of the site and I found it mind blowing when I learned about the amount of work involved. So I thought other people would be interested to know more about this complicated process and I have asked my friend to supply the technical information for this article.

Stages in the Process

Target Audience

Before building a website there are important questions to consider. I was asked who would be my target audience. Who are my customers likely to be? Would they be children, businesses, home owners, sales people, parents or teenagers and so on?

The objective of the website

Then I was asked, what was the objective of my website? Did I want to sell products on line or use it to market my business and get more leads for possible customers? Maybe I would want to use it as an online brochure to showcase products. Another possibility was to use the website to foster a community so that I was in contact with other like-minded people, with chat rooms, online discussion and being supported by advertising on the site.

I hadn’t quite realised the scope of a website but as I was asked these questions it became clear that a lot of careful thought went into the preparation before building a website.

How to be Found on the Web

One of the first questions I was asked was, ‘Do you want it to be found by Google the main search engine?’ If I did then there was a whole process of establishing Keywords. So finding the best keywords are vital if you want to be found in Google. Generally most users only look at the top ten results so you will also want to promote your website to get on this page for your chosen keywords. By using a keyword research tool you can find the single most popular keyword for your industry.

Your Domain Name

Choosing a domain name is often quite a problem because every name you initially come up with will almost certainly have been taken. Domain names ending in .com are by far the most popular and internationally recognised; the snag is that it’s very popularity means that the majority of the shorter names have already been registered.
So looking at names with endings such as .net; .co.uk or .info may be able to provide you with the domain name you are after.

We were fortunate with our latest damp proof course domain because we had great advice about registering it quickly and we managed to locate a domain with damp proof coarse as part of it, which also happens to compliment part of our business.When choosing your domain name it is very important to include one or more of your keywords if possible as this can apparently help with search engine rankings. So although the name of your business is the obvious choice for a domain name, it is not necessarily the only option.

Creating a Site Map

As with any project you must have a plan, the better the plan the better the project turns out. A site map for a web site is part of the plan for the site. The importance of creating a site map is to get it clear in your mind of all the pages you will have on your website so you can prepare the content for each page and begin to design the flow through the website, such as when a user adds a product to their basket, then enters their delivery and billing address and makes the credit card payment in the correct order.

The aim is to make the site as user friendly as possible so that there are no barriers to getting into the website. For that reason often user name and passwordz are set for the customer so that they are not put off making a purchase by having to register.
For a non e-commerce site things are simpler with a contact form which allows you to receive enquiries by email without publishing your email address on the website, thus avoiding spam.Web forms can also validate the information before you receive it, so ensuring that the phone number provided does not contain words, and that the email address is in the correct format, for example. These things may sound very technical to us lay-folk but I assure you everything has to be decided in advance before starting on the construction of the site.

Copy

The next stage is preparing the content. This is not the design of your website – just the words and visuals you want to have one each of the pages.Having gathered all the previous information you will need to decide what imagery you want to use within the website content. As we all know, a picture speaks a thousand words and remains in people’s memory far longer than just words.For each image you should also have a caption, as the caption of an image is the next ‘most read’ words on the page after the page title. Images and their captions need to be clickable. When you click on a picture it should take you to the next stage of the process such as the sale page or placing an enquiry if your website is for lead generation.

Navigation

Another important consideration when building a website is how you want your navigation to work. You can have links within the content of your website, in the text, so there are not just links from the menu. You will need to decide whether the links will open into a new window, retaining your original page open. Next time you go online, you will realise how much thought has gone into the way in which a website works.

Website Design

Finally we come to the design of your website. My friend who is a SEO web designer always says that the design stage in search engine optimisation is the most difficult because of the differing tastes of individuals reviewing the work.

What one person might like, another person might not like. If you are setting up a website for yourself alone then you will probably have some idea of what you want to see on the site. But if, as so often happens, the website is for a large corporation there will be inputs from many people or departments and you can be sure that they will never all agree!

There are a number of ways to approach web design but ultimately you need to create a design brief for the designer(s) to work from. Look at other websites and your competitor’s websites to find out what you like or dislike. The design brief should give reference to the logo, any existing brand guidelines or schemes and fonts and colour schemes, and should also detail which pages of the website that the designer is being tasked with creating visuals for.

The very best results will be achieved by using a graphic designer, and beware – not all graphic designers are the same. A graphic designer who designs specifically for print is working in a different discipline than a graphic designer who designs for screen and specifically the web. So choose your designer carefully, look at other work that person has done and determine whether or not you like their style.

If you are working in the big time and budget allows, use multiple graphic designers who have all been given the same design brief and request three concept designs from each designer. If the client themselves also do a graphic design, even if it’s a back of the envelope scribble, you will then have 10 concept designs. The next step is to get them all together and select the preferred elements from each design. Then give the work to the preferred graphic designer to work up as the final artwork.

The artwork should be finalised and agreed on by everybody before development of the site begins.

Production

Finally the preparation has been done and the site is ready to be constructed. Now for the more technical stuff! You will need to have decided which programming language to use to build the website. There are two main types for developing a website, one is Unix based, and the other is Windows based. Each one has pros and cons. If you are starting from scratch then it probably won’t matter, so you can go with the preference of your professional doing the work. My website is built on the Unix platform (apparently!) which is the same as many of the more well known websites such as Ebay, Facebook, Google and Amazon. Also your website hosting must be compatible with the development language with which your website is built.

Accessibility and Compliance

The website has to meet the current standards for website coding and doing so insures that disabled users, such as the visually impaired, can still access the entire website if they are using a screen reader.

Website Development

The best way to develop a website is on the web Server where the site is going to live. This way, those involved in reviewing the work can see work in progress and provide comments throughout the development.

Unforeseen items

There are always some things that arise in any project which you suddenly realise you have forgotten, so no matter how well the web developer prepares and asks the right questions, there will always be a last minute change or addition. The main aim is to minimise the number of glitches that might arise because they aren’t calculated in and they could cause extra costs and delays on the date of the web site going live.

Launching Your New Website

The moment of excitement comes when your site finally goes live and you see the results of all the thought that has gone into the whole process. When we got our http://www.hotelsinbrighton.org site went live it was a relief but I was really pleased with it.

Reporting and Monitoring

Once your website is up and running, you will want to know how many people visit your website and from that number how many actually buy the products or place an enquiry. From these statistics you can work out the ratio of visits to sales and gradually make changes to improve the ratios. There are some reliable statistics packages such as Google Analytics or Web-Stat.com which allow you to collect and review website visitor data in near real time. All you need to do this is to have a small block of code inserted into each web page on your site.

Another useful service that Web-stat.com provides is to monitor the website and warn you by email or text message if the site goes down. Google Analytics doesn’t yet provide a comparable uptime monitoring service, maybe they just decided it was too much of a headache as it is an intensive service checking a website every 5 minutes to make sure it is still responding and indeed web-stat do promote this difference as one of their unique selling points but it is pretty hard to compete with free. In fact Google Analytics is not quite free, which makes it an even better marketing decision for Google because sometimes it is harder to give things away for free than it is to sell them! Google Analytics is a free service available to Google AdWords advertisers, you don’t actually have to have any AdWords campaigns running but it will cost you a one-time activation fee of £5 (or similar in your local currency) to open your AdWords account, but once you have done that you can go on to use Google Analytics for as many websites as you like.(I am sure there probably is an upper limit to how many websites you can monitor from one account but my web design friend says he has not yet hit that limit and he’s got about 50 sites being tracked in his account!)

Marketing

Once the website is live there are lots of things you can do to market your product or service. The first step is to submit it to the search engines and at the same time write articles, and press releases. Getting links to the site from forums, blogs and other social networking spaces are other options. For more on this subject ask your designer about SEO

Conclusion

Wheww. What an amazing amount of work! I hadn’t realised when I started the process of getting a website up and running, how complicated it all is and how many factors you have to consider before even designing the website. The word web design is really a misnomer, as people often think it’s just about the graphic design on the home page, and the branding of the product. Unless you are a computer buff, most people have no idea how much goes into designing and building a website and the systems that support the work you want it to do. I hope that this article will give readers an understanding and insight into the whole process of website development from start to finish.

Can a free online SEO Training course really be up to much? What if the SEO course was written by an established SEO company who were very successful in their own right. And what if the SEO course contained the techniques they have used themselves to propel companies in the most competitive markets to the top of all the manor search engines? And what if the SEO course really was free, where you didn’t even have to log in or give up your email address? Would you be interested then?

There are many free SEO courses online and many of these have been written by professional SEO´s.  So why would these professionals give away there secrets? Well its still advertising of course but with added value to the target audience, plus it builds the credibility and notoriety of the author in a crowded and highly competitive market. It really is a win win situation.

The Benefits Of A Free Online SEO Training Course

It is common practice amongst web masters to familiarise themselves with the basics of SEO prior to engaging a SEO Company. By doing this they gain a greater understanding of what is being done to there website and the reasons why. Obviously some website owners wish to take the entire SEO process under their own wing because of the high ticket price normally associated with outsourcing SEO Requirements. Others do what they can and often pass the technical and time consuming tasks on to am SEO. More often than not the SEO who gets first contact is the SEO that provided the free course. Its that win win situation again. Others may be looking for the knowledge to establish a career in SEO.

Whatever your reasons for seeking a free online SEO course the benefits are many, better search engine rankings, a better understanding of your customers, better customer acquisition and increased profitability are just a few. So, if you haven’t done so already search Google for Free Online SEO Training Course. Given the nature of the search Its only fair to expect the best to appear on page 1.

In World of Warcraft, gamers are always looking for ways to earn Nathrezim gold. By reading a guide or by talking to the ardent gamers you might get to know some ways, but there are some general tips and tricks that you can learn only by playing the game. Alternatively, you can find the tips and tricks by searching the vast resources on internet about Nathrezim gold in WoW.

Quests and getting loot and selling it at auction houses, having a profession and crafting and then selling it at auction houses are all ways to earn gold. However, you must learn the profitable ways and means to earn the WoW gold.

Auction houses are the main buying or selling place for goods. These houses are located in the cities and help you in trading with other players. For people who want to sell stuff, they contact the auctioneer and fix a selling price for an item.

A deposit is made at the time you set an item for sale in the auction house. You can get a refund of the deposit after the item is sold. However, when an item is sold the auction house takes a percentage out of the profit as service charges.

There are few factors when auctioning an item. You must keep them in mind to earn a good profit. These are demand of an item and how much its need is. Then how limited or unique is the item and if it is available easily. In case of professions, which level you are on and it will determine the price of your crafted item. If all these factors can be kept in mind, then you can choose the right item to sell and can earn much gold.

For selling an item, look around for a while in auction houses about the factors written above. Also, see the auction houses suggested prices. It is not recommended to go for the written price because it is always less than the actual price of an item. However, you can still get an idea and set a higher price than normal.

Always keep a buy-out price in mind. Try not to over-exceed the buy-out price or your item will not sell. Desperate players usually buy a much needed item at a ridiculous price but not all. Most will move on to other auction houses looking for the item and will ignore your item.

You can also buy some items that are present at low prices at the auction house and resell them at the right time or place. Enchanting the items before selling will also increase the price of the items. You can get more Nathrezim gold for them then plain items. Getting Nathrezim gold might be a hard task if you are beginner but as you get to higher levels you will master the art of selling items the correct way at the auction houses and will be able to earn more gold than the other players of the game.

To learn more about making WOW gold, please visit Mikey Kovnic’s site GameGuide.ws