For a good position in search engines especially in Google links from other websites to the own site are very essential. It is for sure not bad to know something about the special kinds of Links.
If you find a website with witch you want to exchange links contact the webmaster and offer him a link from your site. If he agrees you obtain a backlink from his site to your website. Because both sites link to each other there are Two Way Links or reciprocal links. Bear in mind to ask for a link from related sites, they are more important to Google. The best links are links from your competitors since they are most related. But you would rather sell your own product and do not want to advise the product of your competitors. more..Getting Backlinks
Two Way Links don’t increase your ranking significantly in Google, certainly they are better than no links. Google likes One Way Links. Thats a link pointing from the other site to your site, and you don’t link back to the other site. Web directories give you such links. But they contribute less and less to a high-quality ranking. One Way Links would be of course again the best of a competing site because they are very related. But nobody wants to link to your site and get nothing in return.
But if you have 2 partners B and C, you can proceed differently. You (A) link to B and B links to C and not back to A. C gets a link from B and in return links to A. All are linked in a triangle: A -> B -> C -> A. Everyone gets an incoming link, but for which there is no direct outgoing link. Google sees only incoming One-Way Links, that’s the best for the ranking. more..getting many backlinks
So with intelligent linking you can achieve better ranking if you have many websites. What do you do, if you have only one ore a few sites. The answer for this are Link Networks. These are networks of several thousands of sites of their members. The three- or polygonal linking takes place over the network for a moderate monthly fee. more..getting many backlinks
