Written by Running a small or home based business needs a lot of advertising to get customers. But did you know that flyers are the most effective advertising tool to drum in businesss?
Why Flyers Are Successful
House cleaning flyers are the number #1 promotion method to get more paying customers. I know this first-hand as I used to run my own house cleaning business and it was the flyers that brought in the most customers heads above all the other forms of advertising that I done, including the good old Yellow Pages.
Flyers are very effective as they are a form of ‘direct marketing’. Direct marketing is when the advertising is pushed in front of the customers’ face so they have no other choice but to read your advertising message.
Therefore the best way to get your message across is to have your flyers pushed through the letter box of your prospects and have it land on their door mat. They mightn’t ring you straight away, many people put them to one side and ring you a few weeks or even months down the line.
What To Expect With Your Flyer Advertising
I would recommend you put them out regularly on a weekly basis by the hundreds if you can. If you could hire someone to do this for you then that would be ideal. Here’s what to expect from your flyer campaign:
- Put out 200 flyers (approx. 3 hours)
- Result in 2-8 enquiries
- Result in 2-3 new customers
Do this every week, and you’ll be getting new customers on a regular basis. If you doubled this then you’ll obviously double your customer base and profit!
What Information To Include In Your Flyers
I personally like to have plain and simply flyers. I wouldn’t clutter the flyers with too much writing and graphics as it makes the person reading your flyers confused and impatient. People literally scan flyers in a split-second so you need to get your most important information across to them easily.
Have a plain white background and maybe a small graphical header on (of a cleaner for example) so they then know straight away that it’s a cleaning service. They will then be thinking of how your house cleaning service with benefit them. So you need to get your benefits across to them quickly.
For example, if you offer a key-holding service, tell them that. If your police-vetted and are trustworthy, then tell them that too. You may want to put your cleaning prices on your flyers, it depends on how you operate your business.
Don’t forget to include a contactable telephone number and/or website for further information. It’s so easy to start a house cleaning business and only use flyers to promote it and get customers within days.
