Written by Creating an awesome website is only part of having an Internet presence. If no-one can get to your site when searching then you may as well not spend any time creating your website.
One of the most important things that you can do to have an effective web site is have other web sites link to it. Usually, there are 2 types of backlinks, One-way and Reciprocal. Both are simple and effective ways to build traffic but one is much more powerful than the other – One-Way links.
Reciprocal links are when you link to a site and that web site also links back to your website. This was a common type of linking a couple years ago and is still commonly used. Often times site owners get great traffic by using in a link exchange service or system built just for reciprocal links. A link exchange is a group of people that exchange links with one another.
One-way links are simply a link to your website from another website without the exchange. In some cases you may agree to exchange links to different web sites which is called an n-way link exchange. This type of linking is considered by most experts to be more valuable than reciprocal links. Google definitely favors this type of linking over reciprocal linking. But, it can be very difficult to get a one-way backlink. There are three chief strategies for getting one-way links: submit your web site to directories, give away something significant that includes your link, pay for a link on someone else’s high ranking site.
1. Creating inbound links by submitting your web site to directories or directory submissions is usually free unless you choose to upgrade. Directories are special websites that list other websites that viewers might be interested in and are usually hand edited so they have additional authoritative weight in the search engine formulas. There are software packages that can help with the boring procedure of filling out directory web forms. One of the least expensive is Directory Site Submitter.
Directory Site Submitter will allow you to create and manage multiple projects with multiple web sites per project and then help you submit to over 400 free directories. The links from these sites will be helpful for SEO reasons more than actual traffic.
2. Another solution is to give away something valuable that includes your link. Articles are very popular because so many site owners need web content. They are cheap to write and are effective at drawing one-way links to your site.
3. Avoid purchasing links on websites for SEO purposes. It can cost up to $100 a month or more to put your link on a high ranked site and it still might not be counted in the search engine algorithm. Google has repeatedly said that buying direct links will not be of benefit for SEO. But, you may still use this technique to drive traffic from a high traffic site to your web site.
The truth of the matter is that if you are working to build long term income, it is going to take a while before your web site becomes profitable. A long term strategy for a site might take six months or even a year for it to start creating income. It is also important to start building back links at once. Choose your links cautiously. Make sure that you are not getting links from low level web sites, scraper web sites or links from bad neighborhoods.
Keep in mind, in today’s competitive Internet environment, if you would like a successful web site then you will have to do at least as much or more SEO than the web sites on the first page of search engine results.
